When Smith Optics requested if I needed to do a shoot with Sage Cattabriga-Alosa, it was an immediate “sure” for me. Sage is one in all my favourite skiers for one essential motive and that’s he’s all the time in a optimistic temper. Additionally, he simply occurs to be top-of-the-line all mountain skiers on the market.
One of many highlights of this collaboration was the unique artist-designed goggles worn by Sage. The goggles had been a results of a inventive collaboration between Sage and Smith Optics, turning eyewear right into a canvas for creative expression. On a stormy day within the mountains Sage took a photograph of some ice on a rock when he was ready out a storm. That picture texture ended up on the facet of the goggles. The designs mirrored Sage’s ardour for the mountains and his distinctive creative aptitude, making a one-of-a-kind accent that seamlessly mixed type and performance.
Behind the Lens: Capturing the Motion
Working intently with Sage, SMITH Optics, and Nemo Design, my position was to seize the essence of the venture by way of the lens of my digicam. From the adrenaline-fueled descents down snow-covered peaks to the quiet moments of reflection in between, every shot aimed to encapsulate the uncooked fantastic thing about the chilly and the symbiotic relationship between the athlete and his gear.
Nemo Design’s Inventive Affect:
Delving into the inventive course of at Nemo Design, it is evident that their work transcends conventional boundaries. The venture, titled “We Run Chilly,” is a testomony to their capacity to seamlessly merge design, storytelling, and journey. The marketing campaign’s visuals, as showcased on Nemo Design’s web site [link], brilliantly seize the depth of the chilly and the resilience of those that embrace it.
Above and under are some tear sheets and a few prints from our work.
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| This is a big print show that popped up at Snowbird Resort in Utah. |
